E-Com Launchpad is designed to help learners understand, set up, and operate an e-commerce business using structured systems, covering product selection, store setup, marketplaces, marketing basics, operations, and compliance.

MODULE 1: E-Commerce Foundations

· What is e-commerce & how it works
· Business models (D2C, marketplace, B2B)
· Indian e-commerce ecosystem overview
· Myths vs reality of online selling
· Choosing the right path for you

MODULE 2: Product Research & Validation

· Product selection frameworks
· Demand & competition analysis
· Pricing & margin calculation
· Private label vs reselling
· Product validation methods

MODULE 3: Business Setup & Legal Basics

· Business structure basics
· GST & compliance overview
· Brand name & basic IP awareness
· Vendor & supplier onboarding
· Accounting & record keeping basics

MODULE 4: Marketplace Selling (Amazon, Flipkart, etc.)

· Seller account setup overview
· Product listing best practices
· Catalog & keyword basics
· Order processing & returns
· Marketplace policies & safety

MODULE 5: D2C Store Setup (Website Basics)

· D2C vs marketplace strategy
· Website basics (Shopify/WooCommerce overview)
· Product pages & checkout flow
· Payment gateways & logistics integration
· Conversion basics

MODULE 6: Digital Marketing for E-Commerce (Basics)

· Traffic sources overview

· Social media for e-commerce

· Paid ads fundamentals (overview only)

· Influencer & content marketing basics

· Marketing budget control

MODULE 7: Operations, Logistics & Customer Experience

· Inventory management
· Packaging & shipping basics
· Order fulfillment systems
· Returns & refunds handling
· Customer support best practices

MODULE 8: Finance, Pricing & Profit Management

· Cost & profit calculation
· Cash flow management
· Marketplace fees & hidden costs
· Discounting strategy risks
· Break-even analysis

MODULE 9: Scaling Strategies & Risk Management

· When & how to scale
· Multi-channel selling
· Avoiding common e-commerce failures
· Risk & compliance management
· Automation basics

MODULE 10: Launch Plan, Case Studies & Roadmap

· Step-by-step launch checklist
· Real-world case studies
· Mistakes to avoid
· Long-term growth roadmap
· Career & business paths

WHAT YOU GET 

✔ Live learning sessions
✔ Recorded content (lifetime access)
✔ Product research frameworks
✔ Listing & store setup checklists
✔ Compliance & operations guides
✔ Community & mentor access
✔ Certificate of Completion

Who This Course Is For
✔ Aspiring e-commerce entrepreneurs
✔ Students & working professionals
✔ Small business owners
✔ Anyone planning to sell online